The following keyword research will enable you to make a confident decision as to which phrases you should focus on that have the greatest possibility of driving visitors to your website.

 

Keyword research tools: Keyword tools help us to make our decision and give us versatile information. One of the most renowned and widely used tools for doing this is Google Ad Words. This software allows users to create a PPC or SEO campaign and provides a solid foundation for finding keyword. Through the keyword tool we can see our competitors keywords what are they using.  Which keyword is suitable in terms of location and language? Simply enter a phrase into Google AdWords, we can see the volume of traffic. It really works as a key indicator for assessing your performance as well as decision making from past result. You can have a look myself made video clip on Google Adwords about how to find an effective keyword using Google Keyword tool?

 

Besides, SEO Book Competitive Research enables you to see how well your competitors are ranking for a certain keyword. Besides, Semrush, Keywordspy, Majestic seo, Traffic Travis, Market Samurai are really good one in their respective criteria.

Brainstorming part of keyword research: Creating a brainstorm can be just what we need to get the ideas and creative juices flowing again. Using a brainstorm to build a list of keywords can be a rich resource of information that allows you to map your SEO plan visually. With a clear direction in mind, you will be able to distinguish the following:

• Keyword search volume (sourced via the Google Keyword Tool) or Google’s Traffic Estimator.
• Develop a breakdown analysis of the competition through looking at their websites.
• Use synonyms and build one’s own list by using keyword Modifiers Tools.

 

Competitor keyword analysis: Competitor analysis is one of the major and indispensable parts for strategic planning. Throughout this analysis you have to figure out what sort of keyword competitors are targeting? Where is the traffic coming from? Evaluate competitor’s strengths, weaknesses, opportunity & threat through SWOT analysis. Where is the GAP between competitor’s keyword and your keyword and what is the missing keyword that could have been brought competitive advantages to your website. Compare and contrast which content areas on your website are weaker than others. Recently I have published my own post regarding how to do an effective keyword competition analysis using different types of tools and techniques. Feel free to follow this.

 

Commercial Intent & Business Analysis part of your keyword research: Evaluating your business nature is a vital factor for keyword research process. What is the basement of the business? What are they doing and what are they going to promote? Who needs the service you are offering? Where is their promotional location? These types of information help you to decide what sort of keyword should be resembled with their business niche? Besides, commercial intent is another important factor for choosing keyword. Our ultimate aim is to make business, increase sales. So if we take high traffic keyword, but low potential for sales eventually all of our effort will be in vain. So before we go for any keywords we have to examine the commercial intent of that keyword as well.
Recommendation: I would prefer to go for 80 – 100 % commercial intended keywords. Secondly, for choosing keyword for your website, it’s a great way to pick up current interested traffic keyword!

 

Key Tips:

• ‘For higher or medium competition targeted keywords will be commendable, but medium or low competitive keyword might be more practical and suitable to your field’.
• ‘PR1, PR0, and new domain website I would personally advise to go for ‘mid or low-competition keyword’. Because it might give you less traffic but consequently it will have better chances to come up the first page of Google within short period of time.

Result:

• Discover keyword what your competitors are using, but you missed.
• Find out keyword which have Competitive advantage and focus on it so that these will steer traffic to your website.
• Consequently, determine worthwhile keyword which will drive the web pages.

 

Enjoy the demonstration, reflecting one of my successful keyword research, where by the light of key phrase ‘wordpress tuition’, I came up the first result of Google.

Finally, as we said before content is the ‘king of seo’ and the content will be great when it is keyword optimized. So undertaking a comprehensive and strategic keyword research can figure out list of keywords in terms of your business niche.

 

 

You are always welcome my blog discussion!