On-page Cheat Sheet

On-page SEO Cheat Sheet Scale Your Optimisation   Let’s have a quick look how your website has been optimised or going to be optimised. The on page seo cheat sheet will tailor your SEO steps and techniques in terms of Google’s webmaster guideline. Title Tag: The most important on-page element for passing the relevancy. Primary […]

Click Through Rate (CTR)

What is Click Through Rate (CTR)?

 

Click-through indicates the number of clicks that your adverts receive after being shown on a search result. It is expressed as a percentage. But the rate of click through, i.e. click through rate (CTR) is the number of clicks receives on your ads divided by how often your ad is shown (impression). CTR literally, Google Adword’s term uses to measure pay per click  success . Sharply speaking, the rate of impressions get convert into clicks. There is a positive relationship between CTR and PPC. All PPC executives target is to increase CTR at any cost. Because, higher CTR reflects a higher level of PPC success.

 

CTR use at google adwords

 

So, mathematically what click through rate (CTR) is:

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Set up your Adwords Ads

How to Create a successful Google Adwords Ads

Sign in your Google account or click through the given link. Google Adwords..  If you have G-mail account then it will ask you email and password. If don’t then it will ask you captcha. As soon as you get into the Adwords page you will find lots of options. Such as, Home, Campaigns, Opportunities, Tools & Analysis, My Account and so on.

Launching Adwords Ads, Step No 1: Click the Campaigns Management Button and then add new campaign. It will ask you three options: Search & Display Networks, Search Network only, and Display Network only.

creating campaign and network through adwords ads

Recommendation: I would recommend going for ‘search network only’ for new Adwords ads. (more…)

Write PPC Ads

How to Write A Better PPC Ads Copy

 

Before writing PPC Ads copy, one should ask oneself ‘what sets your business apart’. You can set up your Ads campaign using Google Adwords.  PPC Ads copy for one of your keywords literally breaks down into four parts. Such as Headline, Line 1, Line 2 and url.

 

example of ppc ads copy

  1. Writing PPC Ad’s Headline (blue letter sentence): 25 characters including spaces. Include at least 1 keyword in your headline. Ask yourself why customer comes to you than others. Use headline “sentence case”. (more…)

Competition Analysis

Competition Analysis for Your Website Based on Keywords

Before going for competition analysis for a website, one should consider some important factors. You need to have a good idea of what you are going to up against. Whether will you be able to compete with your competitors or can you promote your site to page one in the Google results? How many backlinks you can build? Is it worth going to go?

A successful Competition Analysis is always worth pursuing for SEO & PPC. Here, I will try to demonstrate, how to do an ideal keyword competition analysis in order to evaluate the competition in terms of your business niche? Within this process, I will go through some tools and techniques and try to establish an easy way for my invaluable readers. It is worth remembering that competition analysis is an important part of keyword research either. Therefore, we will get the double benefit over time.

Based on market research, Competition Analysis for a website depends of two key factors.

  1. On Page factor for competition analysis:
    Effective competition analysis includes On site SEO. Domain Age, Title, Heading (H1, H2, H3…), Meta tag (Meta keyword, Meta Description), body content, etc are the commonly overstated onsite factors, and they do vary a lot comparing than competitors. For example, according to the underlyingonsite factor for competiton analysis
    screenshot it has been seen that the top 10 most competitors (url-red circle) of keyword ‘WordPress tuition‘ none of them followed onsite optimization steps appropriately (green circle-Title, Meta Description, H1 Tag). Therefore, this is the eye-catching point, and you can take complete advantage from it. Only three competitors between ten followed two techniques out of three, and most of them followed just one technique. This is the striking point to beat the competition indeed! In addition, we got these statistics using competition analysis tool based on keywords.
  2. Off Page factor for competition analysis:
    On the flip side, Backlinks (BL) quality, Backlinks quantity, Backlinks to the page and domain, Page Rank (PR), Backlinks from .edu and .gov site and DMOZ directory engagement are mostly off-page indicators. (more…)
offsite seo

Offsite Optimization

Offsite SEO

Off site that means everything out my website. Offsite seo targets is to build backlinks towards my website. Sharply speaking, It’s all about promoting and advertising a website with a view to creating more external links. The number of people will link to my page, more traffic, more Backlinks from popular website eventually, my website will be popular! PR i mean, PageRank of Website will be high. But as a matter of great question how to do it? (more…)