Click Through Rate (CTR)
What is Click Through Rate (CTR)?
Click-through indicates the number of clicks that your adverts receive after being shown on a search result. It is expressed as a percentage. But the rate of click through, i.e. click through rate (CTR) is the number of clicks receives on your ads divided by how often your ad is shown (impression). CTR literally, Google Adword’s term uses to measure pay per click success . Sharply speaking, the rate of impressions get convert into clicks. There is a positive relationship between CTR and PPC. All PPC executives target is to increase CTR at any cost. Because, higher CTR reflects a higher level of PPC success.
So, mathematically what click through rate (CTR) is: