Competition Analysis

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Competition Analysis for Your Website Based on Keywords

Before going for competition analysis for a website, one should consider some important factors. You need to have a good idea of what you are going to up against. Whether will you be able to compete with your competitors or can you promote your site to page one in the Google results? How many backlinks you can build? Is it worth going to go?

A successful Competition Analysis is always worth pursuing for SEO & PPC. Here, I will try to demonstrate, how to do an ideal keyword competition analysis in order to evaluate the competition in terms of your business niche? Within this process, I will go through some tools and techniques and try to establish an easy way for my invaluable readers. It is worth remembering that competition analysis is an important part of keyword research either. Therefore, we will get the double benefit over time.

Based on market research, Competition Analysis for a website depends of two key factors.

  1. On Page factor for competition analysis:
    Effective competition analysis includes On site SEO. Domain Age, Title, Heading (H1, H2, H3…), Meta tag (Meta keyword, Meta Description), body content, etc are the commonly overstated onsite factors, and they do vary a lot comparing than competitors. For example, according to the underlyingonsite factor for competiton analysis
    screenshot it has been seen that the top 10 most competitors (url-red circle) of keyword ‘WordPress tuition‘ none of them followed onsite optimization steps appropriately (green circle-Title, Meta Description, H1 Tag). Therefore, this is the eye-catching point, and you can take complete advantage from it. Only three competitors between ten followed two techniques out of three, and most of them followed just one technique. This is the striking point to beat the competition indeed! In addition, we got these statistics using competition analysis tool based on keywords.
  2. Off Page factor for competition analysis:
    On the flip side, Backlinks (BL) quality, Backlinks quantity, Backlinks to the page and domain, Page Rank (PR), Backlinks from .edu and .gov site and DMOZ directory engagement are mostly off-page indicators. (more…)

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